New Signs For Steph Curry With Chinese Brand.

Golden State Warriors superstar Stephen Curry has officially ended his highly publicized sneaker free agency, signing a landmark 10 year global endorsement deal with Chinese sportswear giant Li-Ning. The 38 yearold four-time NBA champion had been exploring various footwear options since mutually parting ways with Under Armour, a transition that saw him pulling different pairs of shoes from a massive crate by his locker for most of the season. By partnering with Li-Ning the athletic empire founded by the legendary three-time Olympic gold medalist gymnast Curry takes sole ownership of his standalone "Curry Brand" and expands its reach globally. The massive decade long agreement extends far beyond a traditional signature basketball shoe line, granting Curry the unique autonomy to sign other professional athletes under his corporate banner, while spearheading new product development across complete lines of high end performance basketball gear, lifestyle athleisure, and premium golf apparel. Industry insiders note that Curry was heavily impressed by the elite performance of Li-Ning's footwear during his free agency testing period, particularly the signature lines engineered for Hall of Famer Dwyane Wade and Warriors teammate Jimmy Butler. With plans already in motion to establish dedicated brick and mortar Curry Brand retail stores across both the United States and China, this historic cross continental alliance positions the partnership to aggressively compete with Western sportswear monopolies while capitalizing on Curry's massive, idolized popularity throughout the Asian market